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Fun With A Capital “P”

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Makers of off road fun machines like the one pictured and workhorse 4×4 ATV’s – Polaris, has set a cracking pace for its competitors in the Australian market sitting at no.1 with their best first quarter on record, holding 23.1 percent national market share.

The exciting thing for us Aussie buyers is that they have 11 new models to land over the next few weeks and this will no doubt affirm  their hold on the ATV and side by side market in Australia.“What we have seen over the past six months is yet another new era of relentless product innovation from Polaris,” said Polaris Australia & New Zealand Managing Director, Peter Alexander. “The industry is no stranger to the innovation of Polaris, who pioneered most of the features we see on ATVs today and continue to create new products and new product segments to meet consumer demand” “However, to release 11 new models at one time is phenomenal even by Polaris’ high standards, and we are just now releasing stock of the built-for-Australia Polaris UTE and the unique Sportsman ACE”


With stock to become readily available during April, Polaris expects the all-new Sportsman ACE to be a huge part of its plans for Q2 and beyond

 UTE Pol

The all-new Polaris UTE is now available, made specifically for Australia with Heavy Duty features, a dump box, EPS and a 4-Wheel Descent Control


Capping off a stellar first quarter for Polaris was its performance at the second round of the ECB Australian Rally Championship – the Quit Forrest Rally in WA – over the weekend. The Polaris Race Team, piloted by four-time Asia Pacific Rally Champions Cody Crocker and Greg Foletta, won 15 out of the 15 stages to post a comfortable win by over three minutes from its nearest rival.


Where do you get one?

For more information or to book a test ride with your local dealer or visit


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