Home Eye on the Industry Biggest Rooster On The Block

Biggest Rooster On The Block

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Big Rooster Construction is ready to move with the carpentry industry, wherever it’s headed.

With social-media savvy, business and marketing nous, and an eagerness to improve and adapt, Managing Directors Jamie Yeomans and Ashley Formston have found swift success on Melbourne’s cutthroat residential building scene.

But Jamie believes the secret to their strong reputation and loyal customer base is a bit more old school: they’re just decent people to do business with.

“I think people like having us around because it’s clear we enjoy what we do, and it creates a good atmosphere.”

“We’re a younger crew and everyone gets along. When we finish for the day it’s not like we’re in a rush to get home. We stick around for a chat and a debrief,” he said.

Big Rooster offers a range of carpentry services, from constructing frames, lockups, decks and pergolas, to providing repairs, renovations, extensions, restaurant and shop fit outs, and pretty much anything else you can do with a length of timber.

Social Media

Jamie and Ashley have notched up consistent wins in the three years since they struck out on their own, blossoming from a two-man operation to a team of eight employees.

Jamie attributes a lot of this to the company’s iconic logo (designed by close mate, Sean Dwyer), but there’s another factor that’s obvious when having a yarn or scrolling through Big Rooster’s social-media pages – a deep pride in their work.

The company’s Facebook and Instagram feeds are full of photos, videos, and on-site commentary celebrating the beautiful projects the guys work on, and these posts have proven to be a great tool for attracting more work.

“Both Ash and I see the industry and broader society moving towards people using social media to find their trades,” Jamie said.

“It’s a great outlet for sourcing jobs too, because your clients are either going off your reputation, or they’ve seen your work and are fans of what you do.”


This philosophy of utilising technology and every other tool to their advantage runs throughout the business, so when Big Rooster needed a new vehicle, it was only after a rigorous selection process that

Jamie went with Isuzu’s NLR 45-150 short wheelbase Traypack, from its Ready-to-Work pre-bodied range.

“It took me a while to decide, to be honest,” Jamie said. “I test drove a few different trucks, went through all the reviews, but the Isuzus were a clear winner.

“They’ve got the best resale value too, which is important in the long term. I mean, I’m planning to have this truck for the next 10 years.

“In many ways Isuzu stands out from the pack so, really, it was an obvious choice in the end.”

The NLR Traypack is a member of Isuzu’s Ready-to-Work range – a collection of pre-bodied trucks designed to allow customers to look, buy and drive straight from the dealership to the worksite (once registered and insured).

Neater, Safer And Easier

Jamie was particularly impressed with the amount of room the Traypack offered, even after installing a pair of two-metre toolboxes in the back.

“I’ve still got room down the middle where I chuck small ladders and saw benches, or if we need to do tip runs, the boys will bring rubbish and load it up; plus we have roof racks that run the length of the whole body, because we’re constantly carrying heaps of ladders and scaffold,” he said.

“The way that carpentry is now, it’s necessary to have all the tools you might possibly need on hand at any time, so having access and payload is crucial.

“The Traypack will go just about anywhere, so we’ve set it up so that I can rock up to any jobsite, open the toolbox doors, and leave it there all day for the boys to pick out whatever they need. It’s like carrying a little shed around in the tray.

“At the end of the shift, we pack it all up and away we go. It’s just a lot neater, safer and easier than towing a trailer or a wrestling a van with a chest of drawers – it’s awesome!”

No Doubt

Compared to current model utes on the market, the NLR’s superior space, towing capacity and payload has been handy recreationally too, as Jamie’s converted it into a comfy weekend-getaway vehicle.

“I’ve got an awning that comes off the side and a tent that fully encloses, so my girlfriend and I took it up to Byron Bay over the break – I emptied the toolboxes out and away we went,” he said. “So it’s not only really perfect for work, it’s great for camping too!”

The Traypack’s 4500kg GVM means it can be driven on a car licence, and it’s been engineered with car-like driveability and a compact design, despite all that space out the back.

“The AMT (transmission) is fantastic around the city, and I can still get it into any shopping centre carpark!” Jamie said.

Overall, he’s incredibly positive about his choice. Between bustling from job to job, and the odd trip up north, Jamie’s put 32,000 kms on the clock in the year since it was bought, and it hasn’t missed a beat.

“I haven’t doubted this truck once,” he said. “Ever since I bought it, I’ve had nothing but good things to say about it, and I’ve actually convinced some of my mates to get one too.

“They’re a great vehicle to work out of and I don’t think I’d ever consider something else now.”

As for Big Rooster’s Push into the Future?

“We’re just small-time now, but we’ll be going for our builder’s licence in the coming months and looking to grow. We love the industry and we’re just excited to see where it all goes.”

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